Economice Assignment Example | Topics and Well Written Essays - 500 words

Economice - Assignment Example Along the European shores there are ten nations that will sign a settlement to begin taking a shot at a submerged electrical lattice to interface up different undertakings (The Economist, 2010). Norway has hydroelectric stations that can fill in as monster batteries that store vitality. Spain can exploit sunlight based and wind sustainable power sources, while the Sahara desert can possibly be a beneficial district for the execution of sun based innovation. Europe would profit enormously if the makers of vitality could exchange vitality over the framework a solitary market. The assessed made by European authorities set up that vitality investment funds of between 20%-25% could be conceivable. In Europe vitality is being produced through numerous advances including wind, sun, gas, and atomic force. The European commission set up that the administration needs to contribute almost $1.4 trillion throughout the following decade in its vitality framework. The way that utilities are an open syndication empowers this industry to get legislative help. Making a solitary vitality advertise in Europe will be troublesome because of the way that power and gas systems are treated as normal imposing business models. As of now the main nations that are sharing their vitality assets are Spain and Portugal. The discontinuity for the gas business is much more terrible than the one for power in Europe. New guidelines, for example, EU’s 20/20/20 which looks for a 20% ozone depleting substance, a 20% decrease in vitality, and a 20% expansion in sustainable power source should help increment participation. Another adjustment in the business that will help structure a solitary market is the way that organizations should now either sell their dispersion systems or run them as a different business. A solitary vitality advertise in Europe would speak to the greatest utility restraining infrastructure showcase on the planet. OIL and gas are being depleted from under the North Sea. In any case, its time as Europe’s vitality store isn't finished. Along its shores and on its waters, a large number of

Saxonville Sausage Company free essay sample

Current circumstance: Saxonville Sausage Company’s business fundamentally comprises of bratwurst, breakfast frankfurter and an Italian hotdog, Vivioaccounting for 70%, 20% and 5% of incomes separately. While offer of bratwurst and breakfast hotdog for more than 5 years have been level with next to zero development expected in present moment, Italian wiener has been indicating development across makers in the retail frankfurter market and Vivio has figured out how to coordinate that degree of class development also. Be that as it may, Vivio is accessible in only 16% of the nation’s enormous general stores as it were. The organization is intending to dispatch a national Italian wiener brand the present year. The present circumstance of the organization can be best clarified with the assistance of a SWOT investigation. How was the examination philosophy decided? The exploration technique was structured with a key need of understanding the situating idea that would be perfect to dispatch the item broadly. The examination technique was planned as a four stage process. The initial step was a series of subjective research with target clients to comprehend their conduct and needs. The subsequent advance is a consecutive round of purchaser meetings, where the scientists utilized the language they have heard to create and pick up responses to various situating thoughts. In the third round they refined all the new learning into genuine ideas and had the respondents to organize and enhance them. In the fourth round, the customer’s buy expectation score was dissected and last situating idea was chosen. My examination structure: My exploration configuration would likewise be founded on the comparative lines. At the ground level, it would initially include subjective research to comprehend the customer’s responses towards the item. I might likewise want to go for quantitative research I. e leading client studies so as to comprehend their demeanor towards Vivio. My subsequent stage is see how my item is acting as far as marketing projections and how are my rivals proceeding too. This ought to be done in light of the fact that I accept that at exactly that point would I be able enough to build up a perfect situating system. I would do this through retail deals revealing wherein I can enlist organizations like ACNeilsento give me point by point investigation of my just as my competitor’s execution based on past month’s deals. So as to choose my situating technique, I would then go for different center gathering conversation meetings with customers to comprehend what they think about the item. The yields originating from the center gathering conversations can be smoothed out and refined to approach at some solid situating ideas and the buyer would then be able to be approached to organize their inclinations based on its intrigue to them. At last, I would settle on monadic testing to choose my definitive situating idea. Segment, geological and social part of key worry to me: While a large portion of the standards have been very much dealt with, I accept there are sure parts of demography, geology and conduct that have been disregarded completely. The investigation has been generally founded on ladies since they are accepted to be significant purchasers of food items. I think it is one of the most pertinent segment divisions conceivable. Calibrating further, working ladies in families are in a perfect world the sorts who are of key worry to us on account of their sizeable number and given their restricted time to cooking. Notwithstanding, I accept that there is additionally a key fragment of single, working people and college understudies who remain alone and are probably going to prepare their own food (ideally something which is speedy and simple to make) that have been completely overlooked. I would think about them as a significant segment section also. The other pivotal segment parameters can be age and the quantity of youngsters in the family. It is on the grounds that I accept that it’s the moderately more youthful American families who are bound to evaluate Italian cooking as a supper dinner on a progressively normal premise. More established families are bound to adhere to their customary cooking styles. Additionally, on the grounds that kids like to eat Italian frankfurter, there is a major likelihood that higher number of kids in a family is probably going to impact the buy conduct of hotdog to a more noteworthy degree. Discussing geographic division, I would think about the Italian American people group in New Jersey, Rhode Island and Massachusetts. Likewise, due to the intrinsic heat in Italian wieners, it is probably going to engage foreigners from India, Mexico, Middle East and so forth. In this way, I might want to fragment out spots like Texas and California where the entrance of these networks is the most elevated. Aside from these, I might want to organize those business sectors where there is a solid hold of Saxonville as a brand. Taking about conduct viewpoints, I comprehend that Italian hotdog is to a greater degree an item and in this manner has significant expense affectability. Along these lines, this would be one of my key contemplations also. Research results: From the examination it turns out to be certain that â€Å"Family Connection† and â€Å"Clever Cooking† got the most noteworthy complete votes. â€Å"Family connection† got the most in front of the pack votes. In any case, â€Å"Clever Cooking† situating idea had increasingly number of votes under unequivocal buy by the respondents. Choosing two distinctive situating regions: The two diverse situating domains that I have chosen are â€Å"Clever Cooking† and â€Å"Appreciation† Clever cooking: Most ladies saw Italian frankfurter as an instant fixing that can be utilized in soups, sauces, meals just as pasta and rice. They were of the feeling that that they had a prepared supper in the house as Italian hotdog consistently. All it required was a smidgen of innovativeness and inside minutes they had something to serve which the whole family delighted in. One of the key customer verbatim habitually utilized can be cited as â€Å"†¦pizza, soup, I use it like ground meat and they love whatever I make with it†. Family Connection: Many ladies felt that Italian food was one such feast that everyone cherished. It was the one feast for which she didn't need to call the family to the table to eat (Exhibit 4). All things considered, loved ones around the table having great food and appreciating it and getting a charge out of the organization of one another is the thing that great living is about. One of the consistently cited verbatim was â€Å"everybody adores it† (Exhibit 1). Additionally, Italian wiener is one such dinner which is profoundly evaluated as a simple to do and family satisfying supper, which further reestablishes my supposition (Exhibit 5). Choices suggested: Although â€Å"Family Connection† idea got the best number of the lead position votes, I for one feel that â€Å"Clever Cooking† would have a more noteworthy intrigue to the intended interest group. Today there are more prominent quantities of ladies in the work power. As such numerous moms don't have the opportunity to get ready home-cooked, extraordinary tasting suppers. Cunning Cooking idea permits working moms to get ready hand crafted, incredible tasting dinners rapidly and without any problem. Additionally, shrewd cooking idea can easily consolidate the other proposed ideas into it also. For instance, by print and TV advertisements, they can incorporate family association into astute cooking by indicating visuals of a working lady taking into account an enormous family around a supper table. Additionally, they can appear about work life parity and requirement for snappy and simple food wherein a mother can prepare solid and delightful food in minutes. What's more, during the last period of research, more individuals said they would the item under astute cooking situating idea than contrasted with family association situating idea, which further reestablishes the contention. Strategies for item dispatch: The accompanying strategies can be utilized during the item dispatch. Likewise, they need to pay additional edges to the retailers for better rack space to guarantee higher perceivability.

Distance Makes the Heart Grow Fonder

Distance Makes the Heart Grow Fonder So my best friend went abroad this semester, and to say that I am lost is an understatement. Being in a fraternity, Im surrounded by dudes all the time, and thatss great because I usually hangout with guys, but my friend abroad just happened to be that female friend that understands every single thing about me. She knows my insecurities, my strengths, what makes me happy, what makes me sad, and she knows how to FIX it all. Thats the thingâ€"shes a huge rock in my life. You come to college, and you meet amazing people, and you are with them every single day, so when she left to go to Vienna, Austria I was excited for her, but I was also scared of what a semester without her would look like. It sounds really selfish, doesnt it? The truth is, it really is. Shes doing so many amazing things, and I have to say, Im pretty jealous. She has been there almost two months now and she has already travelled to Prague, Brussels, and Dublin. She will also be going to other countries in the next month or so. She is really living out her dreams right now. The University of Illinois has so many study abroad options and the Vienna, Austria program is definitely one of the most popular. My best friend has met so many other University of Illinois students while she has been studying in Austria, and they all travel to different countries together. Our university may hold 40,000 students, but theres never a stranger here at the University of Illinois. Even abroad, we are still a family. My biggest advice to anyone that plans to study abroad is DO IT! I have not personally experienced any study abroad programs as of yet, but I have been living vicariously through my best friend, and I think she would agree that studying abroad is the opportunity of a lifetime. Your friends will understand and eventually be happy for you, I promise. After all, distance makes the heart grow fonder! More questions about study abroad options? Leave a comment in the box below and one of the bloggers will get back to you as soon as we can! Alec Class of 2019 I'm double majoring in Economics and Political Science in the College of Liberal Arts and Sciences. I'm from a small town across the river from St. Louis called Waterloo, Illinois.

Gender Stereotypes And Expectations In Literature

Everyone knows that boys only want one thing, and girls, above all else, must protect their virtue. Society, through such means as literature, popular culture, and tradition, has perpetuated these gender stereotypes and expectations for much of history. Unconscious and conscious assumptions about gender shape how readers perceive sex in literature; men are typically considered lustful, whereas women are considered loving. However, the subjects of sex, love, and lust in literature, as demonstrated in poems written by Robert Burns and Andrew Marvell, become increasingly nuanced when gender stereotypes and expectations are questioned and removed. Gender roles, expectations, and stereotypes have shifted and become less clearly defined†¦show more content†¦He says that â€Å"the youthful hue / sits on [her] skin like morning dew,† but that this fresh beauty will soon fade (Marvell 584; 33-34). The description of this woman supports stereotypes of both genders. The man is lustful, and his tactic is to appeal to the woman’s shallow vanity. He appeals to her desire for love by almost offhandedly tacking on how he would like to know her heart (Marvell 583; 18). Additionally, he says that, should they act upon his lustful desires, they would be â€Å"like amorous birds of prey† (Marvell 584; 38). The contradictory image of loving raptors enforces the stereotype of a predatory man spouting any lovely lie to get a woman in his bed. â€Å"A Red, Red Rose† by Robert Burns is not as overtly sexual as â€Å"To His Coy Mistress.† However, Burns was notoriously promiscuous, and his subject matter was often of a sexual nature. It is safe to say that his purpose in this poem was a sexual purpose. He says his â€Å"luve’s like a red, red rose / that’s newly sprung in June† (Burns 935; 1-2). He also describes his love as a beautiful song being â€Å"sweetly played in tune† (Burns 935; 1-2). He uses this flowery language to appeal to women’s stereotypical love for beauty and emotion. He additionally appeals to an overemotional woman by using hyperbolic language to describe his love. He claims that he will love this woman until all the seas dry up and â€Å"the rocks melt wi’ the sun†Show MoreRelatedGender Socialization And Social Control1508 Words   |  7 Pageslarge, gender socialization is a major contributor to identity and self- concept. Gender therefore becomes a characteristic that defines other’s perceptions and evaluations of us. People come to manage gender along with aspects of other aspects of the self by making sure that we are acting in gender-appropriate way (Goffman, 1959, Libby). In itself, the self is a product of social forces and it emerges through socialization. Being that gender is a major function of one’s identity, stereotypes aboutRead MoreG ender Roles Of Women s Literature1661 Words   |  7 Pages The way in which gender roles are portrayed in children’s literature significantly contributes to the development of our youth’s understanding of their own gender’s role and how they are perceived by society. It is important for children to understand gender roles because gender roles are an essential cog in the perpetual machine that develops our society, but these cogs have been replaced with newer, more up-to-date cogs over recent years, so to speak. As society has changed, so has the typicalRead MoreOrganizational Psychology : Gender And Leadership938 Words   |  4 Pagesstereotyping causes of the phenomena studied by organizational psychology underlying. Research on gender and leadership focuses on both college students and executives in various business settings. A common theme concerns the idea that a good leader is model described incompatible male with feminine behavior, sometimes thought of as think-Manager. For example, to provoke some settings pron ounced stereotypes. If the expected leadership style of an organization at a given hora direct, exacerbate uncaringRead MoreTeaching In A Twenty First Century Society, The Expectation1140 Words   |  5 PagesTeaching in a twenty first century society, the expectation for gender equality is important to provide the proper exposure, understanding, and educate individuals about society’s norms. These expectations that students will need to make acceptable choices for the betterment of their future. Therefore, it is the duty for educators to offer introductions in gender roles, gender stereotypes, and sexism. These are sensitive topics and need to be taught accurately with balanced information and with aRead MoreGender Identity And Children And Gender1335 Words   |  6 PagesGender Identity Children and Gender Gender Identity refers to how we feel and express our gender. From the time we are born, we are identified as being a male or a female. We learn gender identity from others and interaction helps produce it. A baby by the age of 1 knows if they are a boy or girl and by the age of 2 to 3 they form an opinion about the way they feel about their gender. Children take cues from their environment and the people around them to form gender identity. Anthony SchulloRead MoreUnderstanding The Cognitive Processes Of Organizational Psychology950 Words   |  4 Pagesorganizational psychology light on the causes of events based on stereotypes. Fri and the leadership of the research focuses on a variety of business environments, students and administrators. the general manager of the matter, I think it s a good model is sometimes described as a thought that is incompatible with the behavior of male and female leader refers to the idea. For example, the pronunciation of certain parameters in order to promote stereotypes. Time is expected that the management style, bad, indifferentRead MoreThe Egg And The Sperm1188 Words   |  5 PagesChoice) Surname Instructor Course Date The Egg and the Sperm Emily Martin begins the literature piece by claiming that culture tends to shape many things in the society including the manner as to how biological scientists illustrate what they know about the scientific world. She goes ahead to explain various scientific details regarding reproductive technologies that confer information as to how gender stereotypes prefer hiding within the scientific language of biology. Martin uses two physical aspectsRead MoreGender Inequality in Womens Rugby1181 Words   |  5 PagesIntroduction As the nation’s gender inequality continues to diminish, things like sports stereotypes, and labour force conflict cannot be understood without understanding the term of identity. Identity work is explained by Schwalbe and Mason-Schrock in 1996 as â€Å"anything people do, individually or collectively, to give meaning to themselves or others† (as cited in Ezzell, 2009, p. 1). I propose to examine inequality based on gender identity and in depth the process of stereotype issues, - how people constructRead MoreAesthetic of Character: Little Woman by Louisa May Alcott Essay608 Words   |  3 Pages1970s, another approach appeared. It was called sociohistorical approach to literature, and was mainly concerned with how characters’ behaviours resembled to those of the real people’s, and whether their portrayal is truthful to the general script, or to its gender role. In close connection to this, another term appeared, called gender performance, which implies both, men and women, behaving according to the norms and expectations put by the society. For example, while men were allowed to be active, assertiveRead MoreWilliam Shakespeare s Twelfth Night1155 Words   |  5 Pagesrules that define their place in society. They often try to meet expectations that society has made for them based on gender and social status. William Shakespeare reinforces these ideas in his play Twelfth Night, which introduces many meaningful messages about situations that still occur in society today. He clearly develops important themes worthy of analysis. A few of these strong themes are about stereotypes and society’s expectations and rules, which he proves to be irrelevant most of the time.

Fences Black People and Wilson - 1976 Words

Joseph Fernandez Ms. Reilly World Lit 27, January,2010 The Isolation and Alienation of Troy in Wilsons Fences August Wilsons Fences is a play about life, and an extended metaphor Wilson uses to show the crumbling relationships between Troy and Cory and Troy and Rose. Troy Maxson represents the dreams of black America in a majorly white world, a world where these dreams were not possible because of the racism and attitudes that prevailed. Troy Maxson is representative of many blacks and their attitudes and behavior...within the social flux of the late fifties, in their individual and collective struggles to hew a niche for themselves in the rocky social terrain of postwar America†¦show more content†¦And then I want you to stay on the other side...You stay on the other side of that fence until you ready for me (Wilson, 77). There is also the literal fence in the play, which Rose wants Troy to build around their yard. Troy wonders why Rose would want a fence when they have virtually nothing of value to steal. Bogumil believes that, A fence to Rose has spiritual significance, solace to comfort her during the times she must intervene in the dysfunctional relationship between her son Cory and husband Troy...(48). The beginning of Act One, Scene Two begins with Rose singing to herself, Jesus, be a fence around me every day.... (Wilson, 21). While Troy is building fences to keep people out, Rose builds a fence to keep them in, as she, dearly desires to preserve the family she has never had (Bogumil, 48). Rose herself says to Troy, ...you know I aint never wanted no half nothing in my family. My whole family is half.....Cant hardly tell whos who (Wilson, 68). Alan Nadel believes that Wilson is making a political statement with the metaphor of a fence. He sets up his argument with the assertion that. the idea of a fence is inextricable from the idea of property (86). He continues in this vein, linking property to humans, linking humans as a form of property to the days of slaveholding. He then says that one of the human ideals of freedom was in ownership; ownership of property. He states that in previous times, Race or skin color was just such a fence.Show MoreRelatedAnalysis Of Fences By Fences Essay1419 Words   |  6 PagesAllie Weeks Mrs. Hartwig English 102 30 September 2015 Wilson has drawn from his experiences as a young black American to write the play entitled Fences. Fences describes the plight of black America; to escalate their standing in society from historic slavery to successful self sustaining through their own efforts and skills. â€Å"Significant for the playwright is the connection between the unique values and traditions of African American culture and the ability of its characters to overcome theirRead MoreAnalysis Of Fences By August Wilson1656 Words   |  7 Pageswhen the people that children emulate are not the best examples society has to offer. In the play Fences Cory looks up to his dad when it comes to sports. However, by the end of the play the reader starts to notice that Troy is not the man to look up to. The plot in Fences by August Wilson is centered around an African American family that looks at the world a little differently by that I mean when Troy was young people believed blacks shouldn’t be able to do the th ings whites can. People were rudeRead MoreThe Role Of Women In Female Fences, By August Wilson1493 Words   |  6 PagesFemale Fences Fences took place in the 1950’s, during that time the role of women in the 1950 was repressive and constrictive in a lot of ways. The 1950s is often viewed as a period of conformity, when both men and women observed strict gender roles and complied with society’s expectations (Women in 1950’s). Society placed a very high significance on different expectations on behavior in public as well as at home. Women were to be homemakers, caring mothers, and to be an obedient wife to theirRead MoreSummary Of August Wilsons Fence1095 Words   |  5 Pagesplay â€Å"Fence† by August Wilson’s start from the setting part partially he was trying to show the structure of troy family. â€Å"The yard is a small dirt yard, partially fenced, except for the last scene, with a wooden sawhorse, a pile of lumber, and other fence-building equipment set off to the side. Opposite is a tree from which hangs a ball made of rags. A baseball bat leans against the tree. Two oil drums serve as garbage receptacles and sit near the house at right to complete the setting† (Wilson 2)Read MoreCharacter Analysis of Cory in The Play Fences by August Wilson1109 Words   |  5 Pagesbecause of a fear that was rooted in him nearly eight-teen years earlier. When Troy was released from prison he dreamed of playing Major League Baseball but at that time it was an impossibility because of racial dis he other primary relationship of Fences is that of Troy to his son Cory (Courtney B. Vance) - a promising 17-year-old football player being courted by a college recruiter. Troy himself was once a baseball player in the Negro Leagues - early enough to hit homers off Satchel Paige, tooRead MoreAnalysis Of August Wilson s Fences1609 Words   |  7 PagesIn 1965, August Wilson’s â€Å"Fences† was created as the fifth part of his Pittsburg Cycle of dramas of the 20th Century investigation of the evolution of black culture. The play has an abundance of symbolism and metaphors that tells the late life story of Troy Maxon and the family that surrounds him. Even from the beginning of the drama there is conflict and foreshadowing that can be attributed to his own belief that he has failed in life and that the world did not give him what he deserved. He takesRead MoreAnalysis Of August Wilson s Fence 1146 Words   |  5 PagesThe play â€Å"Fence† by August Wilsonâ€℠¢s has a connection with real world fence. â€Å"The yard is a small dirt yard, partially fenced, except for the last scene, with a wooden sawhorse, a pile of lumber, and other fence-building equipment set off to the side. The Opposite is a tree from which hangs a ball made of rags. A baseball bat leans against the tree. Two oil drums serve as garbage receptacles and sit near the house at right to complete the setting† (Wilson 2). He mentions that the fence has three partsRead MoreBaseball InFences, By August Wilson1239 Words   |  5 PagesWilson uses baseball to not only develop the character of Troy Maxson, but also to express the black community as a whole in the 50s. As Mollie Wilson O’Reilly put it in her article â€Å"Fertile Ground: August Wilson’s ‘Fences’†: â€Å"Wilson wrote about black Americans ‘reassembling’ themselves and their communities and coping with discrimination and poverty in another decade of the twent ieth century† (20). Troy is the embodiment of black American in the 50s. Myles Weber wrote, in â€Å"Rescuing the TragicRead MoreFences, By August Wilson1104 Words   |  5 PagesAfrican-Americans during the middle of the twentieth century were treated differently than those of the white population. Fences, a play by August Wilson, demonstrates the frustration of white dominance during a time when African-Americans were secluded from society. The Maxson family are the main characters of the play, showing the life they lived in their black tenement in Pittsburg in the 1950s. The setting demonstrates the drama of their struggle, frustration, rebellion, and the predicamentsRead MoreSymbolism in Fences1385 Words   |  6 PagesSymbols in Fences As we know that, â€Å"Symbolism is a literary deice in which an object, event, or action is used to suggest a meaning beyond its literal meaning† (p.1801). In the play night Mother, by Marsha Norman used the symbol of â€Å"bus† to compare Jessie life; she feel herself as if no progress in life after the age fifty years. Therefore, she compares herself with such a â€Å"Bus† which will reach in same place even after fifty years. So, ‘Bus’ symbolizes the lack of progress, sense of hopelessness

Cooked Essay Free Essays

string(95) " he is a little Hard Head he has been taught how to steal by his grandfather \(Henderson 13\)\." In the movie named The Smell of Coriander, I find a touching story about a man who realizes his profound redemption from the punishment. Waking up early, having a heartily prepared meal, dressing up and being picked up to the company by a private driver is the beginning of a normal working day of Thanh who is a successful middle aged investor in real estate and stock market in Viet Nam. He is also the CEO of the trading center naming Sky. We will write a custom essay sample on Cooked Essay or any similar topic only for you Order Now Many people look at his successes and his happy family with the jealousness. But behind his current clean, perfect profile is an ashamed background in which he appears as a true, heartless betrayer. Thanh was a talented, handsome man in a small village besides a mildly flowing river. His superficial youth led him to the pregnancy of Hoa, his girlfriend. They were really in love with each other, and they were planning for a wedding by themselves. A month after the pregnancy of Hoa, Thanh was accepted to an illustrious university. He was a smart and ambitious man, so he wanted to follow the call of a promising life which would change his life totally if he took the chance. Obviously his girlfriend became a burden for his own career. Thanh knew that she would not let him go unless he would take her with him. He decided to leave Hoa in secret and pursued his dream. When Hoa realized that his boyfriend has left, she was drastically shocked, but she still wanted to keep the child. As a part of Asian culture, having a child without the husband is a considerable shame for a family, so Thanh left her family and born the child in a motel; then, she gave him to a poor family in another village. She could not admit the truth that his boyfriend had left her, so she committed a suicide in the hopelessness and the severe hurt. After graduating from the university, Thanh got married with a wealthy and powerful woman and began his own career, while his forlorn son, Huy, tried to overcome every single complication to go to school and to survive. Huy was as smart as his father. He always appeared as an outstanding student at school, so he got a scholarship to study business in a university. Ironically, that scholarship was sponsored by his unknown father’s corporation. Huy somehow knew about his mother’s death and his betraying father from the poor family in which he was adopted. He grows the revenge toward his father. He swore that he will destroy his father’s current successes and be a big man in his father’s fields. Thanh kept moving on in his profession without the redemption of the past; he even did not care if he had a child. With him, money was everything. While he thought that nobody could stop him in controlling the market, a small company was established and tried to contract a project that the Sky of Thanh was also aiming at. The manager of the small company was Huy, he won the project from his crafty father. Since then, thing began to change, Sky fell down in the market and Thanh lost his CEO position and his pride when the press discovered his past. His wife divorced him. He finally found himself and his own redemption when he lost everything. He lived by himself and thought of what he had done. He realized that he was totally controlled by money. He had never had the feeling of peace since he knew about the death of his death’s girlfriend. Two year later, Huy came and let his father know that he would forgive his past. Thanh finally felt he was back to his life with a recovered heart. Similarly, Jeff Henderson in Cooked falls from the most insane richness into the prison to find out the redemption. The cause of JH’s Fall are the concupiscence, misguided success, and denial. However, the Fall is the beginning of a powerful recovery and redemption. His amazing adventure from the forgettable past is inspired by the imprisonment, the will to study and the resolution of to renew his own life. Concupiscence is one of the causes of JH’s Fall. According to McMahon’s blog Breakthrough Write, concupiscence is defined as the search for happiness based on gratifying pleasure and ego without a moral compass. Slowly going over JH’s life, we can easily symbolize him as the man of concupiscence. First, he gives himself a very reasonable, magnanimous ground which defends that he is pulling his family out of the poverty. Then, things begin to change when he has made so much easy money. With him, money never has the definition of adequateness. JH admits â€Å"he had eights car, each one worth more than $30,000, and it still wasn’t enough† (64). Crack dealing in Hard Head’s eyes is not illegal. He considers himself as a â€Å"businessman† while his job is killing hundreds of people consuming his drug. His so called â€Å"business† brings him a lot of money quickly enough for his awareness of value and labor to disappear. We need to make it clear between the self interest and the concupiscence in JH. More exactly, the positive self interest no longer exists in this man. The concupiscence controls JH in every step he makes when he is an immoral crack dealer. JH tries to satisfy his appetites in many unreasonably spending situations; in fact, his irrational expenditure just makes his demand of money go higher. It also means he is willing to trade more in his crazy so called business. He is a talented man in his business. Unfortunately, he easily lets himself follow the flow of the concupiscence, and the result of his irresponsible acts is the out of control life. Besides the concupiscence, misguided success is also the reason that partly creates the Fall of JH. When he is a little Hard Head he has been taught how to steal by his grandfather (Henderson 13). You read "Cooked Essay" in category "Essay examples" And one more time, he categorizes his grandfather’s stealing into the knightly acts. He says that â€Å"his grandfather was kind of like Robin Hood† (15). He slowly masters the stealing skills which he compliments about it as a proud achievement. We feel sorry for him because he is so deficient in the care of family although he still has father and mother. In fact, he has never lives in the really happy and safe childhood which every kid needs to have. T Row can be considered as the most influential element in forming JH’s characteristics and personality. T has the PhDs in game and he is extremely admired by JH. T is the replacement figure of JH’s ideal father with the weird ridiculous â€Å"homie love†. Like father like son, JH finally graduates from the â€Å"crack dealing institution† of T Row when T is sent to prison. In the book named Freakonomics, the economists discovering the hidden side of facts make a stunning conclusion that drug dealers still live with their moms! (Levitt and Dubner 103). According to their calculation, the foot soldiers like JH earn just $3. 30 an hour, less than the minimum wage (Levitt and Dubner 103). That is the reason why JH wants to go his own way. JH desires to become a new professor in the game that T Row is playing which means he will keep moving forward in his criminal activities. Educational misdirection leads Hard Head to the most serious Fall in his life, but he refuse to accept the truth that he is falling down from his insane wealth. He builds himself a thick, stable, undestroyable wall to protect his foolish criminal pride from the warning of his sister Cali Sim and family. He is absolutely insane about his success and tries to exaggerate its value by showing he is not about violence, taking drug or hanging out with gang bangers. He denies the fact that his drug dealing is extreme harmful and mortal. In practice, the victims of his business can be abandoned and addicted babies, neglected children, strung-out fathers, battered mothers, or an addicted young man in a car accident†¦ JH might not know that ninety percent of sentenced crack dealing cases in federal level are black, and he will be one of them (Brown). There is no doubt that JH is living in the illusion of insanity which means he is convinced that there is no truth and he is absolutely â€Å"untouchable†. He denies the wakening of his conscience because he is so under the spell of his virtual success and wealth. Being imprisoned is the best way to stop Jeff Henderson’s Fall. This Hard Head is like a bungee guy who has just jumped out of a bridge. He closes his eyes and enjoys the excitement of a free drop. He will never know where the stopping point is if his face is not slapped by the cool, pure and fresh surface of the river. The imprisonment plays a role as this river. It wakes JH up, holds his head and shakes it up. At last, he realizes that he has reached the bottom. Like a bungee jump, the end of the Fall is the beginning of a recovery. In prison, JH experience many unique things which essentially turn him into a new man. He finally knows that he is also vulnerable and helpless when he is striped in front of Fed officers (76). The feelings of weakness and lonesome make him keep praying to Jesus. We cannot imagine that Hard Head will cry in hopeless and regret. Crying will not help him out of the detention room, but crying shows us that there is something which stays deep inside this man’s soul is trying to pull him back with the real life. He painfully realizes how toxic his job was when he unintentionally witnesses a prisoner is dying because of a balloon of heroin (115). The fear of himself and his mortal job is rising day by day. The man with the PhD in the game now fully learns the most basic lesson: how far people would go to get high (Henderson 115). His philosophy of life changes to Nihilism which indicates a life without purposes, meaning and intrinsic value. This can be the most dangerous thing for his return because a man living in Nihilism is not different from a man without a soul and mind. It directly ruins his owns life and put a huge bold period for everything. But as we mentioned earlier, JH has PhD in the game, and when he truly finishes the course he is going to come back. Being imprisoned has recalled in JH the will of study. The hurting nineteen and half years punishment turns Anderson in to a totally new man. He learns how to read and to listen. He loses the passion for marriage and love. Instead, he concentrates on cooking; he wants to be a chef. He finally finds the passion which deserves to be pursued. Struggling with a dangerous life in prison helps JH horn his skill in confronting the problems. He is willing to work at the lowest position such as pot and pan room (Henderson 132) to get a change of promotion (Henderson 132). He built up for himself a strong endurance which supports him a lot in winning the popularity in prison and even after being released. He reads more; sometimes, he wondering if the black is dominated by the white. This thought never has a bad influence on him; in fact, it pushes him to study harder, to earn the respects from the people in his life. A determined goal and a resolution to be successful make JH stronger than ever. After the years renewing and training in prison, the fear still follows him like a ghost. His fear is undetermined; he calls it the â€Å"unknown† (Henderson 176). We might wonder if this Hard Head will return to his familiar path of his forgettable past, but we have to admit that his mind is refreshed and his skill day by day becomes more perfect. He is the person who truly knows the real value of cooking. In his point of view, cooking is not only an occupation but also the art of making food and the passion of facing new challenges. In the Cooked, there are at least four times JH move to a new location to pursue his cooking career. His efforts are paid by the prize Las Vegas Buffet Chef of the Year (Henderson 254). In that touching moment, nobody sees in him the figure of the past crack dealer but an impressive returning of a guilty soul. When a door is closed, there is always another door open. With JH, the door of the prison is closed behind him, and now he is opening the door which leads him to the world of the most famous chefs. JH would never have the feeling of real success and complete recovery if he had not been stopped by the Fed. His Fall is the result of concupiscence, the misguided success and the denial. Luckily, his life is saved by the imprisonment, his will of study and the resolution of renewing his life. It does not matter if we are black or white. We always have a chance to make a turning point for our life because â€Å"nobody pulled a gun on you to make you commit the crime; you made the choice† (Henderson 171). Works Cited Brown, Joseph H. â€Å"A pointless lament for crack dealer. † Headway 9. 10 (1997) Academic Search Premier. EBSCO. El Camino Coll Lib. , Torrance, CA. 22 Sep, 2009. Henderson, Jeff. Cooked. New York Times Bestseller, 2007. Levitt, Steven and Dubner, Stephen. Freakonomics. New York Times Bestseller, 2005. McMahon, Jeff. â€Å"1A Lesson #1 for Cooked†. Herculodge. typepad. com. July, 2009. El Camino Coll Lib. , Torrance, CA. 22 Sep, 2009. How to cite Cooked Essay, Essays

Coulumbs Law Lab Report Essay Example

Coulumbs Law Lab Report Paper This relationship is described by the following equation: Equation 1: In this equation, and are the charges on point charges 1 and 2 and r is the distance between the two charges. The direction of the force in this special case is always along a straight line drawn between the two charges. Additionally, it is important to note that charge is conserved; it can be moved but cannot be created or destroyed. Specifically, in this lab, we will move the charges around to setup a test of Coulombs law on a simple electroscope. As mentioned above, he experiment will be split into two parts, first measuring the force as a function of distance and then we will look at how the magnitude and sign of the charges affects the force. Lastly, we will use Equation 1 above to determine the amount of charge (in Coulombs) that we can generate with static electricity. 3. Experimental Setup The apparatus used in this experiment included: an electroscope chamber with suspended sphere and top cover, 2 guide blocks with spheres, cotton and wool squares, plastic rods, and a white vinyl strip. It is crudely drawn below. Figure 1 Electroscope Setup 4. Reoccurred Part 1 Charging a Sphere 1. Began by removing the right side guide block and setting it aside. 2. Inductively charged the sphere attached to the left side guide block by doing the following: a. Rubbed the wool square on the vinyl strip to transfer charge to the strip b. Brought the sphere on the guide block near to the charged strip but do not touch them together. Wi th the sphere close to the strip, I touched the sphere with my finger and then removed my finger. C. After the finger was removed from the sphere, I pulled the sphere away from the charged strip. The sphere on the guide block was then charged. Recharged the sphere again for the next part 4. Slowly slid the guide block with the charged sphere into the left side of the chamber and carefully observed the two spheres as they approached each other and just before they touch. Recorded observations. Part 2 Dependence of Force on Distance 1 . Now we wanted to add charge to the suspended sphere by charging our guide block sphere as before and then sliding it into the chamber until the two spheres touch. 2. When the two spheres touch, the charge becomes equally distributed among them. We repeated this charge transfer and kept increasing the charge n the suspended sphere. We will write a custom essay sample on Coulumbs Law Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Coulumbs Law Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Coulumbs Law Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Repeated this charging process until we had sufficient repulsive force to cause a separation of at least 1 CM to 2 CM. 3. Measured the displacement of the suspended sphere from equilibrium d for several different separation distances r. Took 5 different data points spread out over as wide a range as possible. Part 3 Dependence of Force on Charge 1 . Recharge the spheres, and after the two spheres have shared their charge, position the left guide block sphere such that you have a large displacement. Record the separation of the two charges r and the distance d. This is the first ATA point 2. Reduced the charge on the left guide sphere by half. To do this, grab the unused right guide block sphere and ground it using your finger, then remove your finger and touch the two spheres together. They now each have half the initial charge. 3. Now reposition the left guide guide block sphere to the previous value of r and record the new value of d. 4. Repeat this process two more times with 1/4 and 1/8 the original charge. 5. Experimental Results Part 2 Fee Calculation: Graph 1 Force vs Sphere Separation Graph 2- Force vs 1/raw Graph 3 Log of Force vs Log of 1/raw Part 3 Graph 4- Fee/Of vs Q/q Charge calculation 6. Questions part 1. A. What would happen if in step 2-c, you remove the charged strip from the vicinity of the sphere before your remove your finger from the sphere? B. What we have just done is charging by induction. In your own words describe what is happening in panels a through e in figure 2. C. The gray spheres are Styrofoam with a conductive coating. Why do we need the spheres to be conducting? D. Does the suspended force experience a force? Can you explain why the suspended sphere would experience a force even though it has no net charge? Doesnt this contradict Coulombs Law which says that you need two charged objects to have a force? E. Notice in the left panel of figure 3 that the size of the spheres is important the unlike charges are much closer to the charged sphere than the like charges. What is the consequence of this? Part 2- a. Plot a graph of the force as a function of the separation of the two spheres. Comment on the general trend of the data: does it look as you would expect? Why or why not? B. Is the graph linear? What would a linear dependence between Fix and 1/raw tell you? What does the slope of this plot represent physically?

How to Conjugate the Verb Entrare in Italian

How to Conjugate the Verb Entrare in Italian   Entrare has several definitions, including: To enterTo go inTo become a member (of)To fit What to Know About â€Å"Entrare† It’s a regular first-conjugation verb, so it follows the typical -are verb ending pattern.It’s an intransitive verb, which does not take a direct object.The infinito is â€Å"entrare†.The participio passato is â€Å"entrato†.The gerund form is â€Å"entrando†.The past gerund form is â€Å"essendo entrato†. Indicativo/Indicative Il presente io entro noi entriamo tu entri voi entrate lui, lei, Lei entra essi, Loro entrano Ad Esempio A partire da ora, lei entra a far parte della nostra famiglia. Starting from now, she’s a member of our family. Il passato prossimo io sono entrato/a noi siamo entrati/e tu sei entrato/a voi siete entrati/e lui, lei, Lei à ¨ entrato/a essi, Loro sono entrati/e Ad Esempio È appena entrato in casa. He just went into his house. L’imperfetto io entravo noi entravamo tu entravi voi entravate lui, lei, Lei entrava essi, Loro entravano Ad Esempio La grammatica russa non mi entrava in testa. Russian grammar didn’t go into my head (didn’t understand it). Il trapassato prossimo io ero entrato/a noi eravamo entrati/e tu eri entrato/a voi eravate entrati/e lui, lei, Lei era entrato/a essi, Loro erano entrati/e Ad Esempio Eravamo entrati nel bosco intorno alle sette di sera. We had entered the forest at around seven in the evening. Il passato remoto io entrai noi entrammo tu entrasti voi entraste lui, lei, Lei entrà ² essi, Loro entrarono Ad Esempio L’Italia entrà ² in guerra nel 1940.  Italy entered in war in 1940. Il trapassato remoto io fui entrato/a noi fummo entrati/e tu fosti entrato/a voi foste entrati/e lui, lei, Lei fu entrato/a essi, Loro furono entrati/e Tip: This tense is rarely used, so don’t worry too much about mastering it. You’ll find it in very sophisticated writing. Il futuro semplice io entrerà ² noi entreremo tu entrerai voi entrerete lui, lei, Lei entrer essi, Loro entreranno Ad Esempio Quando avrà ² diciotto anni, entrerà ² nell’esercito. When I’m 18 years old, I will enter the army. Il futuro anteriore io sarà ² entrato/a noi saremo entrati/e tu sarai entrato/a voi sarete entrati/e lui, lei, Lei sar entrato/a essi, Loro saranno entrati/e Ad Esempio Saranno gi entrati al cinema. They must have entered the movie theater already. Congiuntivo/Subjunctive Il presente che io entri che noi entriamo che tu entri che voi entriate che lui, lei, Lei entri che essi, Loro entrino Ad Esempio Penso che entri dall’altra parte dell’edificio. I think you enter on the other side of the building. Il passato io sia entrato/a noi siamo entrati/e tu sia entrato/a voi siate entrati/e lui, lei, Lei sia entrato/a essi, Loro siano entrati/e Ad Esempio Crediamo che siano entrati dalla finestra. We believe they got in through the window. L’imperfetto io entrassi noi entrassimo tu entrassi voi entraste lui, lei, Lei entrasse essi, Loro entrassero Ad Esempio Speravamo che lei entrasse nella nostra famiglia, ma lei e mio fratello si sono lasciati. We hoped that she would become a part of our family, but her and my brother broke up. Il trapassato prossimo io fossi entrato/a noi fossimo entrati/e tu fossi entrato/a voi foste entrati/e lui, lei, Lei fosse entrato/a essi, Loro fossero entrati/e Ad Esempio Pensavo fosse entrato un topo in cucina. I thought a mouse had gotten into the kitchen. Condizionale/Conditional Il presente io entrerei noi entreremmo tu entreresti voi entrereste lui, lei, Lei entrerebbe essi, Loro entrerebbero Ad Esempio Non entrerei in quell’edificio, à ¨ inquietante. I wouldn’t go into that building, it’s creepy. Il passato io sarei entrato/a noi saremmo entrati/e tu saresti entrato/a voi sareste entrati/e lui, lei, Lei sarebbe entrato/a essi, Loro sarebbero entrati/e Ad Esempio Pensi che un ladro sarebbe entrato nel mio negozio? Ne dubito. Do you think a thief  would have broken into my store? I doubt it.

Pleaded vs. Pled

Pleaded vs. Pled Pleaded vs. Pled Pleaded vs. Pled By Maeve Maddox A reader asks to know the past tense and past participle of the verb â€Å"to plead†: I have heard â€Å"pled† being used. Is this correct? The question of pleaded vs. pled is the source of much online discussion, little of it neutral: I personally think it makes newscasters and journalists sound ignorant when they use â€Å"pleaded† to describe what some defendant did in the court. I am actually shocked at the number of people who assert that â€Å"pled† is correct or that â€Å"pled† sounds correct to them. The hair on my neck stands up whenever I hear someone utter the word â€Å"pled.† Some speakers despise pled as an Americanism: The past tense of the verb â€Å"to plead† is â€Å"pleaded†. â€Å"Pled†, no matter how it is spelled, is an American illiteracy. Others defend pled because it’s not an Americanism: Pled, pled, pled, pled, I shall go ahead and use it! I grew up where UK usage was prevalent, but USA usage is now the norm. PLED is UK and Pleaded is USA English. I’m writing pled, pled, pled, pled, pled!!!! Pled is not an â€Å"Americanism.† The British poet Sir Edmund Spenser (1552-1599) uses pled as a past form of the verb plead in The Faerie Queene (1590-1596): And with him to make part against her, came Many grave persons, that against her pled; (the trial of Duessa) The OED gives pleaded as the past of plead, but notes that pled is used as the past form in Scottish and US usage. A statistical analysis made by legal blogger Eugene Volokh of the use of â€Å"pleaded guilty† vs â€Å"pled guilty† and â€Å"well-pleaded† vs â€Å"well-pled† in the ALLCASES database in Westlaw shows an almost 50-50 use of the forms pled and pleaded. Volokh concludes that both uses â€Å"are fully standard† and that he sees â€Å"no basis for labeling either ‘incorrect.’ † Nevertheless, both The Chicago Manual of Style and The AP Stylebook come down firmly on the side of pleaded: pleaded; pled. The first is the standard past-tense and past-participial form. Avoid pled. –CMOS, 5.220 â€Å"Good usage versus common usage.† plead, pleaded, pleading: Do not use the colloquial past tense form, pled. –AP Stylebook. With two such influential style guides against it, pled–at least in printed matter–will probably fade away. A site for lawyers called Above the Law polled readers in 2008 and again in 2011, asking how many preferred pled to pleaded. In 2008, pled garnered 62.5% of the vote; in 2011, pled was still ahead, but the percentage of speakers preferring it had slipped to 57%. On the other hand, pled will very likely hang on in speech. Many speakers, perceiving a difference between pleaded and pled, use both, depending on context. For many speakers, pleaded carries the connotation of begging or beseeching, whereas pled is a less loaded word: The condemned man pleaded for his life. The witness pled the Fifth. Many English verbs retain two past forms that are used with different meanings. For example, the verb â€Å"to hang† retains two past forms: hanged and hung. And both CMOS and AP allow for the use of both forms: hanged; hung. Hanged is used as the past participle of hang only in its transitive form when referring to the killing (just or unjust) of a human being by suspending the person by the neck: â€Å"Criminals were hanged at Tyburn Hill.† But if death is not intended or likely, or if the person is suspended by a body part other than the neck, hung is correct: â€Å"He was hung upside down as a cruel prank.† In most senses, of course, hung is the past form of hang: â€Å"Mark hung up his clothes.† All inanimate objects, such as pictures and Christmas stockings, are hung. –CMOS, 5.220 â€Å"Good usage versus common usage.† hang, hanged, hung: One hangs a picture, a criminal or oneself. For past tense or the passive, use hanged when referring to executions or suicides, hung for other actions. –The AP Stylebook. Bottom line: Both pleaded and pled are acceptable Standard English. Use the form you prefer in speech. Use the form required by your style guide for writing. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Regarding Re:45 Synonyms for â€Å"Old† and â€Å"Old-Fashioned†Mood vs. Tense

Paper of Qualitative Methods course Essay Example | Topics and Well Written Essays - 3750 words

Paper of Qualitative Methods course - Essay Example One of the main elements and aspects of Omans economy was the quest to diversify the economy and enhance and promote different sectors, which included tourism as a means of generating foreign exchange (Daher, 2007). In order to enhance the nations tourism potential, there is the need for Omans human resource base to be improved significantly. To this end, there is the need for a structured and critical study to be conducted into the countrys human resource base in the tourism sector, identify issues and analyse the options available for improvement. The aim of this paper is to present a research-design on how "tourism education can be enhanced in order to promote human resource management in the tourism industry of Oman". In order to attain this end, the following objectives will be explored: In order to conduct a qualitative research, there is the need for the researcher to utilise various research methods and research processes. This will enable the researcher to undertake a critical review of the facts and circumstances and come up with a theory or explanation to a social matter or situation. The essence of qualitative research methods lie in the fact that researchers need to find ways and means of universally analysing issues in order to come up with generally accepted conclusions. Banks identifies that there can be differing way of looking at the same issues and that several viewers may have different opinions on the same thing in the social sciences (2013). Therefore there is the need for some kind of consensus and conceptual frameworks that will enable researchers to conduct research and study issues in order to come up with acceptable conclusions. Banks (2013) goes on to identify five sociological modalities through which qualitative research is conducted. They include compositional interpretation, content analysis, semitoic analysis, psychoanalytical analysis and discourse analysis (Banks, 2013). This paper will investigate elements and

The Power of Many Coursework Example | Topics and Well Written Essays - 250 words

The Power of Many - Coursework Example ntials, access to data and resources, personal acknowledgement, skill improvement, and a sense of involvement and effectiveness in resolving community issues. In comparison, individual efforts increase costs by raising the time necessary for organization, inadequate services and resources necessary for contribution, and primary burnout. By pinpointing the particular benefits and limitations to contribution to the engagement attempt, community leaders can install the proper incentives (C.S. Mott Foundation, 2010). Approaches that can effect progressive social change are nonviolence and traditional political affairs approaches. The nonviolent approach includes peaceful measures and courses of action that do not involve traditional politics. For instance, conventions, neighborhood watches, isolation, industrial action, sit-ins, fasts, and forming alternative political associations. A community member like a demonstrator can undertake peaceful approaches to not only organize a community but to prevent harm as well. For example, a peaceful approach of demonstrating can prevent loggers from cutting down trees. The other approach, traditional politics, is the ordinary method of community organization that I deem practical and relevant to me. Politics exploits the collective power of community organization (Akoto-Abutiate, 2014, p.

Concepts of Computer Networking

Concepts of Computer Networking CHAPTER 1: NETWORKING CONCEPTS NETWORKING BASICS: At its most elementary level, a computer network consists of two computers connected to each other by a cable that allows them to share data. All computer networking, no matter how sophisticated stems from that simple system. While the idea of connecting two computers by a cable may not seem extraordinary, inretrospect it has proven to be a major achievement in communications. Computer networking arose as an answer to the need to share data in a timely fashion. Personal computers are powerful tools that can process and manipulate large amounts of data quickly, but they do not allow users to share that data efficiently. Before networks, users needed either to print out documents or copy document files to a disk for others to edit or use them. If others made changes tothe document, there was no easy way to merge the changes. This was, and still is, known as working in a stand-alone environment. TYPES OF NETWORKS: Computer networks can be categorized in the following types. LOCAL AREA NETWORK (LAN): A local area network (LAN) supplies networking capability to a group of computers in close proximity to each other such as in an office building, a school, or a home. A LAN is useful for sharing resources like files, printers, games or other applications. A LAN in turn often connects to other LANs, and to the Internet . The most common type of local area network is an Ethernet LAN. The smallest home LAN can have exactly two computers; a large LAN can accommodate many thousands of computers. Many LANs are divided into logical groups called subnets. METROPOLITAN AREA NETWORK (MAN): MAN stands for metropolitan area network .It is a network of devices within an area of one to ten kilometers or with in a city. It may be a single network such as a cable television network or it may be a means of connecting a number of LANs into a larger network so that resources may be shared LAN to LAN as well as device to device. WIDE AREA NETWORK (WAN): A WAN stand for wide area network .It is spread through out the world. A WAN that is wholly owned and used by a single company is often referred to as an enterprise network. It can connect computers and other devices on opposite sides of the world. A WAN is made up of a number of interconnected LANs. Perhaps the ultimate WAN is the Internet. INTRANET: Anintranetis a privatecomputer networkthat usesInternet Protocoltechnologies to securely share any part of an organizations information or operational systems within that organization. The term is used in contrast tointernet, a network between organizations, and instead refers to a network within an organization. Sometimes the term refers only to the organizations internalwebsite, but may be a more extensive part of the organizations information technology infrastructure. It may host multiple private websites and constitute an important component and focal point of internal communication and collaboration. EXTRANET: Anextranetis a private network that usesInternet protocols,networkconnectivity. An extranet can be viewed as part of a companysintranetthat is extended to users outside the company, usually via theInternet. It has also been described as a state of mind in which the Internet is perceived as a way to do business with a selected set of other companies (business-to-business, B2B), in isolation from all other Internet users. In contrast,business-to-consumer(B2C) models involve known servers of one or more companies, communicating with previously unknown consumer users. INTERNETWORK: An Internetwork is a collection of two or more LANs connected by WANs. Internworks are referred to interchangeably as data networks or simply networks. The most popular internetwork is the Internet which is open to public. COMPONENTS OF NETWORK: A data communication system has two main components:- HARDWARE COMPONENTS: Devices and media are the physical elements or hardware of the network Hradware is often the visible components of the network platform such as a laptop, a PC or swtich etc used to connect the devices. Ocassionally some components might not be so visible. DEVICES: Devices of the network can be of two types that are the end devices and the intermediary devices, we explain both the types:- END USER DEVICES: An end use device refers to a piece of equipment that is either the ousce or the destination of a message on a network. Network users usaully only see or touch an end device, which is most often a computer. Another can generic term for an end device that sends or receives messages is a host. E.g host and end devices are Printers, Computers, Scanners, Webcams etc. INTERMEDIARY DEVICES: Intermediary devices connect the indivisual hosts to the network or can connect multiple networks to form an internetwork. Intermediary devices are not all the same. Some work inside the LAN to perfom switching functions and others help route messages between networks. Example of intermediary devices are Switches, Hubs and Routers etc. NETWORK MEDIA: Communication across a network is carried on a medium. The medium provides the channel over which the message travels from source to destination. The three main types of media in use in a network are: COPPER: A twisted pair cable usually used as a medium inside a LAN environment. FIBEROPTICS: Made up of glass or plastic fibers in a vinyl coating usually used for long runs in a LAN and as a trunk. WIRELESS: It connects local users through air using electromagnetic waves. SOFTWARE COMPONENTS: Software components can be divided in to two parts, services and processes. SERVICES: A network service provide information in responce to a request. Services include many of the common netowrk applications people use every day, like e-mail hosting services and web hosting services. For an instance we can take example of YAHOO enterprise, they provide mail services as well as web services, there are a number of companies offering these kind of services. PROCESSES: Processes provide the funtionality that directs and moves the messages through the network. Processes are less obvious to us ut are critical to the opeation of networks. For example viewing a webpage invokes one network process, clicking on a hyperlink causes a web browser to communicate with a web server, in the same way many network processes can take place at the same time. NETWORK TOPOLOGIES: Topology of a network is the geometrical representation of the relationship of all the links and linking devices to one another. PHYSICAL TOPOLOGIES: There are four basic physical topologies possible mesh, star, bus, and ring. MESH TOPOLOGY: In a mesh topology every device has a dedicated point to point connection to every other device .A fully connected mesh network therefore has n(n-1)/2 physical channels to link n devices . STAR TOPOLOGY: In star topology each device has a dedicated point to point connection only to a central controller usually called a hub . The devices are not directly connected to each other .Unlike a mesh topology ,a star topology does not allow direct traffic between devices the controller acts as an exchange : if one device wants to send data to another it sends the data to the controller which then relays the data to the other connected device. BUS TOPOLOGY: A bus topology on the other hand is multi point one long cable acts as a back bone to link all the devices in a network nodes are connected to the bus cable by drop lines and taps a drop line is a connection running between the devices and the main cable a tap is a connector that either splices into the main cable or punctures the sheathing of a cable to create a contact with the metallic core. RING TOPOLOGY: In a ring topology each device has a dedicated point to point connection only with the two devices on either side of it . A signal is passed along the ring in one direction from device to device until it reaches to its destination protocols. LOGICAL TOPOLOGIES: The Logical topology defines how the systems communicate across the physical topologies. There are two main types of logical topologies: SHARED MEDIA TOPOLOGY: In a shared media topology, all the systems have the ability to access the physical layout whenever they need it. The main advantage in a shared media topology is that the systems have unrestricted access to the physical media. Of course, the main disadvantage to this topology is collisions. If two systems send information out on the wire at the same time, the packets collide and kill both packets. Ethernet is an example of a shared media topology. TOKEN BASED TOPOLOGY: The token-based topology works by using a token to provide access to the physical media. In a token-based network, there is a token that travels around the network. When a system needs to send out packets, it grabs the token off of the wire, attaches it to the packets that are sent, and sends it back out on the wire. As the token travels around the network, each system examines the token. When the packets arrive at the destination systems, those systems copy the information off of the wire and the token continues its journey until it gets back to the sender. When the sender receives the token back, it pulls the token off of the wire and sends out a new empty token to be used by the next machine. PROTOCOLS: In information technology, a protocol (from the Greek protocollon, which was a leaf of paper glued to a manuscript volume, describing its contents) is the special set of rules that end points in a telecommunication connection use when they communicate. Protocols exist at several levels in a telecommunication connection. For example, there are protocols for the data interchange at the hardware device level and protocols for data interchange at the application program level. In the standard model known as Open Systems Interconnection (OSI), there are one or more protocols at each layer in the telecommunication exchange that both ends of the exchange must recognize and observe. Protocols are often described in an industry or international standard. NETWORK PROTOCOLS: For devices to communicate over the network, they must follow different protocols that perform the many tasks to be completed. The protocols define the following: The format of the message The way intermediary dvices share information about the path to the destination The method to handle update messages between intermediary devices The process to initiate and terminate communications between hosts INTERACTION OF PROTOCOLS: Interaction between protocols can be clearly understood by a simple example, the way that a web server and a web client interacts. HTTP defines the formatting and content of the requests and responses exchanged between the client and server. Both the client and server implements HTTP as part of the application. The HTTP protocol relies on other protocols to govern how the message are transported between the client and server. TCP is the transport protocol that divides the HTTP messages in to smaller pieces to be sent to the destination client, it is also responsible for controlling the size and rate at which messages are exchanged between the client and the server. Another protocol called IP is responsible for taking the formatted segments from TCP, encapsulating them into packets, assigning the appropriate addresses and selecting the best path to the destination host. TECHNOLOGY INDEPENDENT PROTOCOLS: Protocols that guide the network data are not dependent on any specific technology to carry out the task. Protocols describe what must be done to communicate, not how the task is to be completed.This is the reason that enables different kind of devices such as telephones and computers to use the same network infrasturcture to communicate. PROTOCOLS AND REFRENCE MODELS: Networking professionals use two networking models to comminicate within the industry, they are protocol models and reference models. Both were created in the 1970s. A protocol model is a model that closely matches the structure of a particular protocol suite. The hierarhical set of related protocols in a suite typically represents all the functionality required to interface the human network with the data network. The TCP/IP model is a protocol model because it describes the functions that occur at each layer of protocols with in the protocol suite. A refrence model provides a common referecen for maintaining the consistency within alkl types ofn etwork protocols and services. The primary function of a refercen model is to aid in clearer understanding of the functions and process involved. The OPEN SYSTEMS INERCONNECTION (OSI) the most well known reference model. OSI MODEL: In 1978, the International Organization for Standardization (ISO) released a set of specifications that described network architecture for connecting dissimilar devices. The original document applied to systems that were open to each other because they could all use the same protocols and standards to exchange information. APPLICATION LAYER: The topmost layer of the OSI reference model, is the application layer. This layer relates to the services that directly support user applications, such as software for file transfers, database access, and e-mail. In other words, it serves as a window through which application processes can access network services. A message to be sent across the network enters the OSI reference model at this point and exits the OSI reference models application layer on the receiving computer. PRESENTATION LAYER: The presentation layer, defines the format used to exchange data among networked computers. Think of it as the networks translator. When computers from dissimilar systems need to communicate, a certain amount of translation and byte reordering must be done. Within the sending computer, the presentation layer translates data from the format sent down from the application layer into a commonly recognized, intermediary format. At the receiving computer, this layer translates the intermediary format into a format that can be useful to that computers application layer. The presentation layer is responsible for converting protocols, translating the data, encrypting the data, changing or converting the character set, and expanding graphics commands. The presentation layer also manages data compression to reduce the number of bits that need to be transmitted. SESSION LAYER: The session layer, allows two applications on different computers to open, use, and close a connection called a session. (A session is a highly structured dialog between two workstations.) The session layer is responsible for managing this dialog. It performs name-recognition and other functions, such as security, that are needed to allow two applications to communicate over the network. TRANSPORT LAYER: The transport layer, provides an additional connection level beneath the session layer. The transport layer ensures that packets are delivered error free, in sequence, and without losses or duplications. At the sending computer, this layer repackages messages, dividing long messages into several packets and collecting small packets together in one package. This process ensures that packets are transmitted efficiently over the network. At the receiving computer, the transport layer opens the packets, reassembles the original messages, and, typically, sends an acknowledgment that the message was received. If a duplicate packet arrives, this layer will recognize the duplicate and discard it. NETWORK LAYER: The network layer, is responsible for addressing messages and translating logical addresses and names into physical addresses. This layer also determines the route from the source to the destination computer. It determines which path the data should take based on network conditions, priority of service, and other factors. It also manages traffic problems on the network, such as switching and routing of packets and controlling the congestion of data. DATA LINK LAYER: The data-link layer, sends data frames from the network layer to the physical layer. It controls the electrical impulses that enter and leave the network cable. On the receiving end, the data-link layer packages raw bits from the physical layer into data frames. The electrical representation of the data is known to this layer only. PHYSICAL LAYER: The bottom layer of the OSI reference model, is the physical layer. This layer transmits the unstructured, raw bit stream over a physical medium (such as the network cable). The physical layer is totally hardware-oriented and deals with all aspects of establishing and maintaining a physical link between communicating computers. The physical layer also carries the signals that transmit data generated by each of the higher layers. TCP/IP MODEL: The TCP/IP protocol does not exactly match the OSI reference model. Instead of seven layers, it uses only four. Commonly referred to as the Internet Protocol Suite, TCP/IP is broken into the following four layers: NETWORK ACCESS: Network access layer communicates directly with the network. It provides the interface between the network architecture (such as token ring, Ethernet) and the Internet layer. INTERNET: The Internet layer, corresponding to the network layer of the OSI reference model, uses several protocols for routing and delivering packets. Router are protocol dependent, they function at this layer of the model and are used to forward packets from one network or segment to another. Several protocols work within the Internet layer. TRANSPORT: The transport layer, corresponding to the transport layer of the OSI reference model, is responsible for establishing and maintaining end-to-end communication between two hosts. The transport layer provides acknowledgment of receipt, flow control, and sequencing of packets. It also handles retransmissions of packets. The transport layer can use either TCP or User Datagram Protocol (UDP) protocols depending on the requirements of the transmission. APPLICATION: Corresponding to the session, presentation, and application layers of the OSI reference model, the application layer connects applications to the network. It contains all the higher-level protocols. COMPARISON BETWEEN OSI MODEL AND TCP/IP MODEL: The OSI and TCP/IP reference models have much in common. Both are based on the concept of a stack of independent protocols. Also, the functionality of the layers is roughly similar. For example, in both models the layers up through and including the transport layer are there to provide an end-to-end, network-independent transport service to processes wishing to communicate. These layers form the transport provider. Again in both models, the layers above transport are application-oriented users of the transport service. The differece between OSI and TCP/IP model is that the Application layer of TCP/IP model operates at the upper three layers of OSI model, they are application layer, presentation layer and session layer, also the Network layer of TCP/IP model works at the lower two layers of OSI model that are, data link layer and physical layer. TCP/IP PROTOCOL The TCP/IP suite of protocols is the set of protocols used to communicate across the internet. It is also widely used on many organizational networks due to its flexibility and wide array of functionality provided. Microsoft who had originally developed their own set of protocols now is more widely using TCP/IP, at first for transport and now to support other services. SOME IMPORTANT TCP/IP PROTOCOLS: INTERNET PROTOCOLv4 (IP): Internet Protocol (IP) is a packet-switched protocol that performs addressing and route selection. As a packet is transmitted, this protocol appends a header to the packet so that it can be routed through the network using dynamic routing tables. IP is a connectionless protocol and sends packets without expecting the receiving host to acknowledge receipt. In addition, IP is responsible for packet assembly and disassembly as required by the physical and data-link layers of the OSI reference model. Each IP packet is made up of a source and a destination address, protocol identifier, checksum (a calculated value), and a TTL (which stands for time to live). The TTL tells each router on the network between the source and the destination how long the packet has to remain on the network. It works like a countdown counter or clock. As the packet passes through the router, the router deducts the larger of one unit (one second) or the time that the packet was queued for delivery. For example, if a packet has a TTL of 128, it can stay on the network for 128 seconds or 128 hops (each stop, or router, along the way), or any combination of the two. The purpose of the TTL is to prevent lost or damaged data packets (such as missing e-mail messages) from endlessly wandering the network. When the TTL counts down to zero, the packet is eliminated from the network. IPV4 HEADER: The key fields of the ipv4 are as follows:- SOURCE ADDRESS: Senders ip address DESTINATION ADDRESS : Receivers ip address TIME TO LIVE (TTL): Numeber of hops a packet must traverse before getting discarded. TYPE OF SERVICE (TOS): It is for a sending host to specify a preference for how the datagram would be handled as it makes its way through an internet. PROTOCOL: This field defines the protocol used in the data portion of the IP datagram. FLAG AND FRAGMENT: A three-bit field follows and is used to control or identify fragments VERSION: Protocol version. INTERNET HEADER LENGTH: The second field (4 bits) is the Internet Header Length (IHL) telling the number of 32-bitwordsin the header. PACKET LENGTH: This 16-bit field defines the entire datagram size, including header and data, in bytes. ADDRESS RESOLUTION PROTOCOL (ARP): Before an IP packet can be forwarded to another host, the hardware address of the receiving machine must be known. The ARP determines hardware addresses (MAC addresses) that correspond to an IP address. If ARP does not contain the address in its own cache, it broadcasts a request for the address. All hosts on the network process the request and, if they contain a map to that address, pass the address back to the requestor. The packet is then sent on its way, and the new information address is stored in the routers cache. HEADER: Some important fields of ARPs header are as follows:- HARDWARE TYPE: This field specifies the Link Layer protocol type PROTOCOL TYPE: This field specifies the upper layer protocol for which the ARP request is intended HARDWARE LENGTH: Length of a hardware address PROTOCOL LENGTH: Length (in octets) of alogical addressof the specified protocol OPERATION: Specifies the operation that the sender is performing SENDER HARDWARE ADDRESS: Hardware (MAC) address of the sender. SENDER PROTOCOL ADDRESS: Upper layer protocol address of the sender. TARGET PROTOCOL ADDRESS: Hardware address of the intended receiver. TARGET HARDWARE ADDRESS: Upper layer protocol address of the intended receiver. TRANSMISSION CONTROL (TCP): The TCP is responsible for the reliable transmission of data from one node to another. It is a connection-based protocol and establishes a connection (also known as a session, virtual circuit, or link), between two machines before any data is transferred. To establish a reliable connection, TCP uses what is known as a three-way handshake. This establishes the port number and beginning sequence numbers from both sides of the transmission. HEADER: Following are some important fields of TCP header: SOURCE PORT: Identifies the sending port. DESTINATION PORT: Identifies the receiving port. SEQUENCE NUMBER: This is the initial sequence number. ACKNOWLEDGEMENT NUMBER: A 32 bit acknowledgement number. DATA OFFSET: Specifies the size of the TCP header in 32-bit words. USER DATAGRAM PROTOCOL (UDP): A connectionless protocol, the UDP, is responsible for end-to-end transmission of data. Unlike TCP, however, UDP does not establish a connection. It attempts to send the data and to verify that the destination host actually receives the data. UDP is best used to send small amounts of data for which guaranteed delivery is not required. While UDP uses ports, they are different from TCP ports; therefore, they can use the same numbers without interference. HEADER: Some key headers of UDP are as follows: SOURCE PORT: This field identifies the sending port. DESITNATION PORT: This field indentifies the receiving port LENGTH: A 16-bit field that specifies the length in bytes of the entire datagram CHECKSUM: The 16-bitchecksumfield is used for error-checking of the headeranddata. NETWORK ADDRESSING: There are millions of computers in use on the web and billions of messages traversing networks at any given time, so prper addresing is essential to make sure that the sent messages arrives intact at the proper destination. Addressing of data happens in three different layers of the OSI model. The PDU at each layer adds address information for use by the peer layer at the destination. CHAPTER 2: ROUTING Fundamentals ROUTING: Routing is the process of selecting paths in a network along which to send network traffic. Routing is performed for many kinds of networks, including the telephone network, electronic data networks such as the Internet, and transportation networks. Our main concern will be routing in packet switched networks. In packet switching networks, routing directs packet forwarding, the transit of logically addressed packets from their source toward their ultimate destination through intermediate nodes; typically hardware devices called routers, bridges, gateways, firewalls, or switches. General-purpose computers with multiple network cards can also forward packets and perform routing, though they are not specialized hardware and may suffer from limited performance. The routing process usually directs forwarding on the basis of routing tables which maintain a record of the routes to various network destinations. Thus, constructing routing tables, which are held in the routers memory, is very important for efficient routing. Most routing algorithms use only one network path at a time, but multipath routing techniques enable the use of multiple alternative paths. TYPES OF ROUTING: STATIC ROUTING: Static routing is manually adding routes to the routing table, routes through a data network are described by fixed paths (statically). These routes are usually entered into the router by the system administrator. An entire network can be configured using static routes, but this type of configuration is not fault tolerant. When there is a change in the network or a failure occurs between two statically defined nodes, traffic will not be rerouted. This means that anything that wishes to take an affected path will either have to wait for the failure to be repaired or the static route to be updated by the administrator before restarting its journey. Most requests will time out (ultimately failing) before these repairs can be made. There are, however, times when static routes make sense and can even improve the performance of a network. Some of these include stub networks and default routes. DYNAMIC ROUTING: Dynamic routing performs the same function as static routing except it is more robust. Static routing allows routing tables in specific routers to be set up in a static manner so network routes for packets are set. If a router on the route goes down the destination may become unreachable. Dynamic routing allows routing tables in routers to change as the possible routes change. Dynamic routing uses routing protocols for routing information automatically over the internertwork. STATIC VS DYNAMIC ROUTING: Before going further we need to examine the difference between static and dynamic routing. ROUTING PROTOCOLS: Before going in to the details of dynamic routing we must understand what are routing protocols. Routing protocols implement algorithms that tell routers the best paths through internetworks. Routing protocols provide the layer 3 network state update. In short, routing protocols route datagrams through a network. Routing is a layer 3 function, thus, routing and routed protocols are network-layer entities. Routing tables on the layer 3 router are populated by information from routing protocols. A routed protocol will enter an interface on a router, be placed in a memory buffer, then it will be forwarded out to an interface based on information in the routing table TYPES OF DYNAMIC ROUTING PROTOCOLS: Dynamic routing protocols can be divided in to the following broad catagories. CLASSFUL AND CLASSLESS ROUTING PROTOCOLS: CLASSFUL ROUTING PROTOCOLS: Classful routing protocols do not send subnet mask information in routing updates. This was at the time when network address were allocated on the basis of classes i.e A, B or C. These routing prtocols did not include subnet mask in routing update because the the network mask was determined by first octet of the network address. Classfull routing protocols can still be used in todays networks but they cannot be used in all situations because they do not include the subnet mask. Classfull routing protocols cannot be used where the network is subnetted using more then one subnet mask, in other words we can say that classfull routing protocols do not support variable-lenght subnet mask (VLSM). In the following figure the classfull version of the network support similar subnet masks i.e all /24. CLASSLESS ROUTING PROTOCOLS:

Principles of Marketing Chapter 1

Marketing -Is the process of building profitable customer relationships by creating value for customers and capturing value in return -Satisfying customer needs 2 GOALS OF MARKETING †¢To attract new customers by promising superior value †¢To keep and grow current customers by delivering satisfaction MARKETING PROCESS 1. Understanding the Marketplace and Customer Needs 1. 1. Needs, Wants, and Demands 1. 1. 1. NEEDS – states of felt deprivation. 1. 1. 2. WANTS – the form human needs take as shaped by culture and individual personality. 1. 1. 3. DEMANDS – human wants that are backed by buying power. 1. 2.Marketing Offerings (Products, services, and experiences) – some combination of products, services, information, or experiences offered to a market to satisfy a need or want. †¢Marketing Myopia – the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. 1. 3. Customer Value Satisfaction – are key building blocks for developing and managing customer relationships. 1. 4. Exchanges and Relationships – the act of obtaining a desired object from someone by offering in return. 1. 5. Markets – set of all actual and potential buyers of a product or service. . Designing a Customer-Driven Marketing Strategy †¢ Marketing Management – the art and science of choosing target markets and building profitable relationships with them. 2. 1. What customers will we serve? (What’s our target market? ) 2. 1. 1. MARKET SEGMENTATION – dividing the market into segments of customers 2. 1. 2. TARGET MARKETING – selecting which segments it will go after. 2. 2. How can we serve these customer’s best? (What’s our value proposition? ) – is the company’s set of benefits or values it promises to deliver to consumers to satisfy their needs. 2. 2. 1. MARKETING MANAGEMENT ORIENTATIONS 2. 2. 1. . THE PRODUCTION CONCEPT – the idea that consumers will favour products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency. 2. 2. 1. 2. THE PRODUCT CONCEPT – the idea that consumers will favour products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements. 2. 2. 1. 3. THE SELLING CONCEPT – the idea that consumers will not buy enough of the firm’s product unless it undertakes a large-scale selling and promotion effort. . 2. 1. 4. THE MARKETING CONCEPT – the marketing management philosophy that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. 2. 2. 1. 5. THE SOCIETAL MARKETING CONCEPT – a principle of enlightened marketing that holds th at a company should make good marketing decisions by considering the consumers’ wants, the company’s requirements, consumers’ long-run interests, and the society’s long-run interests. 3.Preparing an Integrated Marketing Plan and Program – consists of the firm’s marketing mix, the set of marketing tools the firm uses to implement its marketing strategy. †¢Marketing Mix (4Ps) a)Product b)Price c)Place d)Promotion 4. Building Customer Relationships – most important step in marketing process 4. 1. Customer Relationship Management – the overall process of building and maintaining customer relationships by delivering superior customer value and satisfaction 4. 2. Relationships Building Blocks: Customer Value and Satisfaction 4. 2. 1.CUSTOMER PERCEIVED VALUE – the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. 4. 2. 2. CU STOMER SATISFACTION – the extent to which a product’s perceived performance matches a buyer’s expectations. 4. 3. Customer Relationship Levels and Tools 4. 3. 1. FREQUENCY MARKETING PROGRAMS – reward customers who buy frequently or in large amounts. 4. 3. 2. CLUB MARKETING PROGRAMS – offers members special benefits and create member communities. 4. 4. The Changing Nature of Customer Relationships 4. 4. 1. RELATING WITH MORE CAREFULLY SELECTED CUSTOMERS True Mass Marketing – selling in a standard way to any customer who cares along. †¢Selective Relationship Management – targeting fewer, more profitable customers 4. 4. 2. RELATING FOR THE LONG TERM – serving chosen customers in a deeper, more lasting way to retain current customers and build long term relationships with them. 4. 4. 3. RELATING DIRECTLY – serving customers without going to a store – by telephone, mail order, catalogues, kiosks, and online. 4. 5. Partner Relationship Management – working close in other company or departments and outside the company to jointly bring greater value to customers. . 5. 1. PARTNERS INSIDE THE COMPANY – linking all departments of a firm in the cause of creating customer value. 4. 5. 2. MARKETING PARTNERS OUTSIDDE THE FIRM †¢Supply Chain – describes a longer channel, stretching from raw materials to components to final products that are carried to final buyers. †¢Strategic Alliances – strategic partners if they hope to be effective 5. Capturing Value from Customers 5. 1. Creating Customer Loyalty and Retention – the value of the entire stream purchases that a customer would make over a lifetime of patronage. 5. 2.Growing Share Customer – the portion of the customer’s purchasing that a company gets in its product categories. 5. 3. Building Customer Equity – the total combined customer lifetime values of all the company’s custom ers. 5. 4. Building the Right Relationships with the Right Customers CLASSIFICATIONS OF CUSTOMERS †¢Strangers – Little fit between company’s offerings and customer’s needs; lowest profit potential †¢Butterflies – Good fit between company’s offerings and customer’s needs; high profit potential †¢True Friends – Good fit between company’s offerings and customer’s needs; highest profit potential. Barnacles – Limited fit between company’s offerings and customer’s needs; low profit potential THE NEW MARKETING LANDSCAPE 1. New Digital Age – marketers must harness marketing technology 2. Rapid Globalization – take advantage of global opportunities 3. The Call for more Ethics and Social Responsibility – marketers must ensure that they set in an ethical and socially responsible way. THE GROWTH FOR NOT-FOR-PROFIT MARKETING (Examples) †¢Colleges †¢Hospitals †¢Mu seums †¢Zoos †¢Symphony Orchestra †¢Churches

Roosevelt, Immigration, and Americanism Essay example

As one of the presidents during the Progressive Era, Theodore Roosevelt led the United States of America through a series of dramatic changes that interrupted the lives and ideologies that Americans during the time were more than familiarized with. Industrialization, women’s suffrage, the sexual revolution, imperialism, and â€Å"muckraking† journalism were just a few of the controversial, yet significant characteristics of this era. However, perhaps one of the largest and most vital influences during this time period came from the outside. Immigration was an issue that Roosevelt himself addressed rather perceptibly in his paper entitled â€Å"True Americanism,† which first appeared in a magazine called The Forum in April, 1894. However, it is not†¦show more content†¦The immigrants were not the only ones undergoing difficulty, however. The United States also experienced difficulty taking in the immigrants. Since almost all immigrants were in dire need o f jobs, they tended to settle in urban areas where jobs could be easily located. Often times, immigrants would settle in areas dominated by other immigrants who speak the same language or were from the same country. Consequently, the cities became more congested than ever, and city services were not always successful in keeping up with the surge of newcomers. Although most immigrants were able to find and pursue jobs, many of them were jobs that native-born Americans refused to practice. Regardless of their jobs, living conditions, and/or nationalities, immigrants grew to play a huge part in many areas of American society. According to Roosevelt, Americanism is a characteristic of those Americans who perform their allotted tasks by facing them steadily and bravely, seeing but not fearing the dangers (6). It is a sense of brotherhood. 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